Chapter Review
1. List the 4 steps in the design process and explain what occurs during each phase.
The four steps in the design process are preparation, development, testing, and delivery. During preparation the designer either receives a brief from the client or puts together the brief based on the client's input. In this step the designer does visual and technical research and sketches ideas. During the development step of the process, the designer develop ideas, brainstorms, and initiates some rough planning. The designer also negotiates ideas with the client, presents some ideas, creates a storyboard, and creates a working prototype. In the next step the designer tests the product by carrying out technical checking and conducting an audience testing. He also adds any finishing touches to the design. Lastly, the designer delivers the project in all of the required formats and follows up to get paid and to agree to ongoing commitments.
2. What is a Brief? What should it include?
A brief can be a written document, an email, or even a spoken set of requirements for a specific project given by the client. The brief can include information about the target audiences, preferred color schemes, fonts, logos, program information, and any identities or moods that the program-makers wish to convey.
3. What are the two categories of research? Describe each.
The two categories of research are visual and technical. Visual research is extremely important as a foundation for developing the graphic style of the project. This research includes studying magazines, books, TV ads, and movies that are already out there and taking notes on what the designer thinks will work and what will not work. The designer should always allow time within the schedule to conduct visual research because it will help generate concepts for design themes, gauge what is suitable for the target audience, and avoid the most obvious and derivative ideas. Technical research is when the designer finds out what the technological restrictions are and plans around the restrictions. Designers often try to push their technological boundaries and they are careful to avoid solutions that require learning new techniques when they do not have time in their timeline.
4. Explain what a storyboard is, what it should include, and why it is important.
Storyboards have been essential tools to the production of some of the greatest films and animations. Storyboards are similar to comic strips, usually consisting of frames of key moments and text explaining what cannot be illustrated. They also include the timing of the animation, any direction notes, and any transitions. They allow the director and designers to work together, finalizing designs, camera angles, and action before moving into production. Storyboards can be changed easily to accommodate new ideas without costing the team vast amounts of time and money. Storyboards ensure that everyone is "thinking along the same lines" and they help to avoid any misinterpretations.
The four steps in the design process are preparation, development, testing, and delivery. During preparation the designer either receives a brief from the client or puts together the brief based on the client's input. In this step the designer does visual and technical research and sketches ideas. During the development step of the process, the designer develop ideas, brainstorms, and initiates some rough planning. The designer also negotiates ideas with the client, presents some ideas, creates a storyboard, and creates a working prototype. In the next step the designer tests the product by carrying out technical checking and conducting an audience testing. He also adds any finishing touches to the design. Lastly, the designer delivers the project in all of the required formats and follows up to get paid and to agree to ongoing commitments.
2. What is a Brief? What should it include?
A brief can be a written document, an email, or even a spoken set of requirements for a specific project given by the client. The brief can include information about the target audiences, preferred color schemes, fonts, logos, program information, and any identities or moods that the program-makers wish to convey.
3. What are the two categories of research? Describe each.
The two categories of research are visual and technical. Visual research is extremely important as a foundation for developing the graphic style of the project. This research includes studying magazines, books, TV ads, and movies that are already out there and taking notes on what the designer thinks will work and what will not work. The designer should always allow time within the schedule to conduct visual research because it will help generate concepts for design themes, gauge what is suitable for the target audience, and avoid the most obvious and derivative ideas. Technical research is when the designer finds out what the technological restrictions are and plans around the restrictions. Designers often try to push their technological boundaries and they are careful to avoid solutions that require learning new techniques when they do not have time in their timeline.
4. Explain what a storyboard is, what it should include, and why it is important.
Storyboards have been essential tools to the production of some of the greatest films and animations. Storyboards are similar to comic strips, usually consisting of frames of key moments and text explaining what cannot be illustrated. They also include the timing of the animation, any direction notes, and any transitions. They allow the director and designers to work together, finalizing designs, camera angles, and action before moving into production. Storyboards can be changed easily to accommodate new ideas without costing the team vast amounts of time and money. Storyboards ensure that everyone is "thinking along the same lines" and they help to avoid any misinterpretations.
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